We built Churnproof
because we needed it.

Churnproof initially served as a tool to solve our own problem, helping us establish a great customer feedback loop while leading product and customer success teams.

With a continuous flow of support tickets, surveys, reviews, and live agent customer conversations across CRMs and various customer engagement tools, there's a heap of unstructured data available, but no manageable way to draw insights, trends or impact from it.

This meant limited real insight and often a recency bias and lots of varied opinions when getting the feedback from customer support, customer success and sales teams.

So we'd trawl through the data and in doing that painstaking manual work, we'd find real gems, ways to dramatically reduce churn and real opportunities from within the customer base. Surely, we weren't the only teams facing this problem.

We thought we could help more product teams and customer success teams to retain more customers and build better products through strong customer feedback loops. We could help businesses find the insights and prioritise the decisions needed to Churnproof their business.